Design Thinking

The magic of ideas

The main requirement for generating ideas is setting the path for the creative approach. This is determined –as mentioned before– by how we can organize

Customer Experience

Being in tune with the consumer

The scope of a consumer-based strategy requires discussing the aspects defining the final perception of those who will interact with our products, services, or the

User Experience

Skills to structure information

As we know, from a user’s point of view, every requirement comprises a series of related aspects and critical factors defining, among others, the interface

Design Thinking

The significance of definition

During the challenge of carrying out a process of searching for creative and innovative solutions to different problems or needs, the design thinking is an

Customer Experience

WOW effect for customers.

Based on the perspective of delivery of a product or service to customers, every interaction generates a series of perceptions, whether positive or negative, which defines

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