User Experience

Research, the key to improving the user experience.

In situations where new ideas, techniques, and practices for managing, as well as the use of technology, is constantly changing; and where the user’s perception is driven by a constant change and evolution dynamic, failing to identify the needs, desires, objectives, uses, and perspectives of those who are the target group may be counter-productive for those

Design Thinking

The significance of empathizing with the user.

In Design Thinking, empathy is the key to everything, is putting ourselves in other people’s shoes; this means, living the experience and thus understanding reality from the user’s point of view, to deeply know the needs of users or customers, and thus be able to identify and easily understand what they want, think, need and

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